After you have decided to invest in the many benefits of DooH (Digital out of Home) technology, it is time to get your media sales business off the ground quickly. Making fast headway means you can begin generating revenue sooner and enjoy the rewards of DooH. While DooH requires hardware and software skills, various ‘plug and play’ solutions are available that make the process straightforward and great value for money. Follow the advice below to get started generating revenue fast.
Develop a DooH strategy
You don’t necessarily need a detailed written strategy to create a successful media sales business, but it does make sense to think about how you want to implement, expand, and sell ad inventory to advertisers. Having a long-term strategic view is often the best route to take — even if you start small. A clear strategic vision will help you to expand and size-up your revenue in a clear, coordinated way.
Plug and play hardware & software
With ‘plug and play’ functionality, DooH is now within easy reach of many businesses, even for smaller firms with a limited budget. Interactive screens with full software capability can be installed quickly, such as in the back of taxi cabs, in shops, or on public transport. The entire process is easy and fast. Having a reliable partner is the best method to get started quickly and with limited hassle. For most types of business, an ‘off the shelf’ solution is the most cost-effective and easy to implement approach to begin generating revenue within days of installation.
Start selling advertising space
Once all the hardware is in place, it is time to promote your media sales business to advertisers. Local businesses are often more willing to advertise in the first instance, especially if you have a locally focused company that can drum-up new custom quickly. Establishing a pricing model is crucial to this process. You may wish to charge per impression, per lead, or by using another payment model. Whatever you use, ensure it is mutually beneficial for both you and your advertising partners. This way, you are more likely to attract repeat business for your media spaces. Don’t forget to monitor and analyse media stats so you can report positive ROI.
Summary
Starting a media sales business based on DooH (Digital out of Home) technology is a quick and easy process if you work in partnership with a specialist provider. With ‘plug and play’ DooH technology now available, this lucrative media sales business is within easy reach of firms of all sizes. Interactive advertising is fast becoming the most effective way for advertisers to reach customers who are typically turned off by traditional advertising methods. By investing in DooH technology in your business, you can benefit from an extra revenue stream to complement your core activities.
